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UK-based eco-friendly bikini brands guide

UK-based eco-friendly bikini brands guide

By Valentina De Santis 

Summer 2021 is upon us. Whether you have, or you haven’t yet, booked the annual escape to the sea, bikini season is approaching, and this means that looking at coming-up swimwear trends is a good way to start feeling the sea breeze.


This year’s beachwear fashion isn’t lacking alternatives. In the last couple of years, dozens of new swimwear brands have established, providing styles and patterns for each of us. Besides embracing body inclusivity, emerging beachwear labels are currently emphasizing the importance of ethical productions, implementing the use of regenerated materials like ECONYL, the organic fibre composed of landfills and ocean waste. 


Following, thirteen UK-based swimwear brands that offer super cool sustainable swimsuits for the next holiday. Don’t wait any longer to find your go-to organic bikini.  


Davy J Swimwear

Extremely comfortable and good for fun combos, Davy J swimwear is the brand for the wild. The company provides a waste collection 100% made out of regenerated nylon yarn from waste material and ghost fishing nets. Also, the company encourages you to send your swimsuit back once this has reached the end of its first life. Price: £50-£140.


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In Capri Swimwear Sustainable Luxury Swim

In Capri swimwear lines are inspired by the Italian island’s sophisticated atmosphere and produced ethically in high quality, small manufacturing studios based in London. The brand opts for transparency and traceability of its supply chain and strives to grow into an environmentally conscious workforce.

Price: £60 - £160.

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Stidston Swimwear Review

With a British touch, Stidston swimwear produces in local factories using recycled fishing nets and other pre-and post-consumer waste. Joining the Stidston collective, you can participate in a growing community of conscious consumers. Price: £88 - £98.

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Stay Wild Swim’s desire is to empower women while ensuring the safeguard of the ocean. Created using regenerated ocean plastic, Tencel, or organic linen, the brand’s swimsuits are designed in London following sustainable practices in support of the planet’s future. Price: £50 - £170. Available at:   


Away That Day swimwear

Entirely weaved in the UK, the swimwear line by Away That Day is composed of colourful bikinis with total functionality. Each swimsuit is made of reused material that enhances the product’s greenness without reducing its quality. Price: £55 - £69. Available at:   



Apollo swim Sustainable luxury bikini

Designed and handmade in Essex, Apollo Swim takes inspiration from the charming Australian seaside and the luxurious European culture. Its designer, Alice Broadway, has recently implemented the brand’s green actions by joining Ecologi, an association that contributes to carbon reduction. Together with recycled polyamide fabrics for swimsuits, every product comes in recycled paper. Price: £5-£35.

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Finisterre is the brand for those who share a love for the ocean. Born to dress British surfers, it provides functional swimwear and wetsuits for active days at the seaside. The company is committed to producing ethically and sustainably, using recycled materials and keeping always track of new ways to protect the ocean. Price: £35 - £295. Available at:    




crochet bikiniDesigned in London and made in selected workshops across Europe, each piece by Arkitaip goes through a ritual journey that sees sketches turning into timeless garments.
The crochet swimwear is made-to-order in Vienna using certified fabrics in support of slow fashion. Price: £270.





Stressing on high standards and strong values, Holiday Romance is a conscious swimwear label based in the UK. With a mindful approach to fashion production, the brand uses regenerated nylon to make bikinis and contributes to the development of the lower-impact fashion industry. Price: £18.99 - £140.

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Kymina is an eco-conscious swimwear brand based and produced in the UK. With a minimalistic and sophisticated style, the brand’s swimwear is inspired and addressed to iconic and powerful women of every age. Kymina produces using ecological fibres and techno-fabrics. Price: £35 - £110. Available at:   



With a playful and elegant style, Paper London invests in responsible manufacturing and sustainable fabrics, offering a versatile and timeless swimwear line. The all-female team works for the enforcement of a more positive and sustainable fashion. Also, it provides a return policy once the product reaches its end to encourage you to wear your bikini until it can be worn. Price: £45 - £195. Available at:   



YouSwim entirely manufactures in England under all national regulations in terms of sustainability. The brand’s ethics empower women no matter body size or shape by offering a swimsuit that elasticity adapts to seven sizes in one. Each piece has long-lasting durability, and, on the brand’s website, you can find a guideline on how to correctly wash and dry a swimsuit. Price: £105. Available at:  



Through the encounter of heritage and modernity, Hunza G's signature style is characterised by the crinkle-stretch fabrication and high-cut leg shape. Manufactured in the English Midlands, the brand provides one-size-fit swimwear for every woman. The company’s ethos stems from the will to eliminate deadstock and reduce carbon emissions. Price: £130 - £145.

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In Capri Swim Eco Friendly Luxury Swimwear

What we wear, even a simple bikini, can show how much we care about the planet. We are, therefore, encouraged by sustainable brands to consciously choose clothes that make us feel comfortable and feminine without causing harm to the environment. Let’s all be part of a green revolution, starting from the upcoming bikini season.