{"product_id":"ammuri-24k-gold-hyaluronic-acid-face-serum-hydration-radiance","title":"Ammuri 24K Gold + Hyaluronic Acid Face Serum | Hydration \u0026 Radiance","description":"\u003ch2\u003e24K Gold + Hyaluronic Acid Face Serum — Hydration, Softness \u0026amp; Radiance\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eA lightweight daily serum designed to give dehydrated, dull-looking skin a smoother, softer and more luminous appearance.\u003c\/strong\u003e Hyaluronic Acid provides the hydration focus, while visible 24K gold flakes give the formula its distinctive luxury finish.\u003c\/p\u003e\n\n\u003ch3\u003eWhy You’ll Love It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrates without heaviness\u003c\/strong\u003e — ideal for skin that feels dry, tight or dehydrated\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHelps skin feel softer and smoother\u003c\/strong\u003e with regular use\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSupports a fresh, luminous-looking finish\u003c\/strong\u003e for dull or tired-looking skin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight serum texture\u003c\/strong\u003e that layers easily under moisturiser and SPF\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSuitable for simple morning or evening routines\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eHyaluronic Acid\u003c\/strong\u003e\u003cbr\u003eHelps attract and retain moisture at the skin surface, supporting a hydrated, plumper-looking complexion.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e24K Gold Flakes\u003c\/strong\u003e\u003cbr\u003eGive the serum its elegant gold-flake appearance and luxury skincare finish.\u003c\/p\u003e\n\n\u003ch3\u003eWho It’s For\u003c\/h3\u003e\n\u003cp\u003eA good choice if your main concerns are \u003cstrong\u003edehydration, dullness, rough-feeling texture or lack of radiance\u003c\/strong\u003e. It can be used on its own or layered into a broader anti-ageing or brightening routine.\u003c\/p\u003e\n\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eApply 2–3 drops to clean face and neck.\u003c\/li\u003e\n\u003cli\u003eGently smooth or press into the skin until absorbed.\u003c\/li\u003e\n\u003cli\u003eFollow with moisturiser if needed.\u003c\/li\u003e\n\u003cli\u003eIn the morning, finish with broad-spectrum SPF.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eBuild Your Routine\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eFor hydration + radiance:\u003c\/strong\u003e Use this serum after cleansing and before moisturiser.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor a firmer-looking, more complete routine:\u003c\/strong\u003e Pair it with the \u003ca href=\"\/products\/ammuri-age-reverse-peptide-serum-fine-lines-firmness\"\u003e\u003cstrong\u003eAmmuri Age Reverse Peptide Serum\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003ePrefer both together? Shop the \u003ca href=\"\/products\/ammuri-gold-firming-duo-24k-gold-hyaluronic-serum-age-reverse-peptide-serum\"\u003e\u003cstrong\u003eAmmuri Gold Firming Duo\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003ch3\u003eWhat to Expect\u003c\/h3\u003e\n\u003cp\u003eSkin can feel more comfortable and hydrated soon after application. With consistent use, the complexion may look smoother, fresher and more luminous. Results vary depending on skin type and the rest of your routine.\u003c\/p\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use it every day?\u003c\/strong\u003e\u003cbr\u003eYes. The lightweight formula is suitable for daily use in the morning, evening, or both.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use it under makeup?\u003c\/strong\u003e\u003cbr\u003eYes. Allow the serum to absorb fully before applying moisturiser, SPF or makeup.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I combine it with other serums?\u003c\/strong\u003e\u003cbr\u003eYes. Apply lighter serums first and richer products afterwards. If your skin is sensitive, introduce new products gradually.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs this the same as the 24K Gold + Vitamin C Serum?\u003c\/strong\u003e\u003cbr\u003eNo. Choose this version when your priority is \u003cstrong\u003eHyaluronic Acid-led hydration\u003c\/strong\u003e. Choose the \u003ca href=\"\/products\/ammuri-24k-gold-vitamin-c-radiance-serum\"\u003e\u003cstrong\u003e24K Gold + Vitamin C Serum\u003c\/strong\u003e\u003c\/a\u003e when you specifically want Vitamin C included in the formula story.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e30ml • UK stock • UK dispatch in 1–2 business days • Secure checkout • 30-day returns on eligible items\u003c\/strong\u003e\u003c\/p\u003e","brand":"Ammuri Skincare","offers":[{"title":"Default Title","offer_id":60044427886976,"sku":"C9-27J9-PTIL","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0474\/7634\/2935\/files\/rn-image_picker_lib_temp_6617e7c8-8234-4ff1-b89a-237b5c643ec1.png?v=1791212658","url":"https:\/\/thepositive.co\/products\/ammuri-24k-gold-hyaluronic-acid-face-serum-hydration-radiance","provider":"The Positive Company","version":"1.0","type":"link"}