{"product_id":"ammuri-retinol-5-face-serum-30ml-high-strength-evening-renewal","title":"Ammuri Retinol 5% Face Serum 30ml | High-Strength Evening Renewal","description":"\u003cp\u003e\u003cstrong\u003eUse code GLOW15 at checkout for 15% off eligible one-time purchases.\u003c\/strong\u003e\u003c\/p\u003e\u003ch2\u003eRetinol 5% Face Serum — High-Strength Evening Renewal\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eAmmuri’s highest-strength standard retinol serum for experienced users.\u003c\/strong\u003e Designed for evening routines focused on the visible appearance of fine lines, uneven texture, dullness and overall skin refinement.\u003c\/p\u003e\u003ch3\u003eWhy You’ll Love It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eSupports smoother-looking skin texture\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eHelps improve the visible appearance of fine lines\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSupports a brighter, more refined-looking complexion\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh-strength 5% retinol option\u003c\/strong\u003e for experienced users\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSimple evening-serum format\u003c\/strong\u003e without needing multiple retinol products\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eBefore You Choose 5%\u003c\/h3\u003e\u003cp\u003eChoose this serum if you already use retinol comfortably and specifically want Ammuri’s highest-strength standard option. \u003cstrong\u003eHigher strength is not automatically better\u003c\/strong\u003e; a lower strength used consistently can be a better choice than a stronger formula that repeatedly irritates your skin.\u003c\/p\u003e\u003cp\u003eIf you are new to retinol, start with \u003ca href=\"\/products\/ammuri-retinol-2-5-face-serum\"\u003e\u003cstrong\u003eAmmuri Retinol 2.5%\u003c\/strong\u003e\u003c\/a\u003e. If you want a step-up option, compare \u003ca href=\"\/products\/ammuri-retinol-3-5-serum\"\u003e\u003cstrong\u003eAmmuri Retinol 3.5%\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003eNeed more help choosing? Read our \u003ca href=\"\/blogs\/news\/retinol-5-serum-guide-experienced-users\"\u003e\u003cstrong\u003e5% Retinol Explained guide\u003c\/strong\u003e\u003c\/a\u003e and \u003ca href=\"\/blogs\/news\/retinol-strength-guide-2-5-vs-3-5-vs-5\"\u003e\u003cstrong\u003eRetinol Strength Guide\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eUse in the evening on clean, completely dry skin.\u003c\/li\u003e\n\u003cli\u003eApply a small amount, avoiding the eye and lip areas.\u003c\/li\u003e\n\u003cli\u003eStart 1–2 evenings per week and increase gradually according to skin tolerance.\u003c\/li\u003e\n\u003cli\u003eFollow with a gentle moisturiser.\u003c\/li\u003e\n\u003cli\u003eUse broad-spectrum SPF every morning while using retinol.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eWhich Retinol Strength Should You Choose?\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003e2.5%\u003c\/strong\u003e — lower-strength starting option.\u003cbr\u003e\u003cstrong\u003e3.5%\u003c\/strong\u003e — step-up option for experienced users.\u003cbr\u003e\u003cstrong\u003e4%\u003c\/strong\u003e — high-strength intermediate option.\u003cbr\u003e\u003cstrong\u003e5%\u003c\/strong\u003e — Ammuri’s highest-strength standard retinol serum.\u003c\/p\u003e\u003cp\u003eHigher strength is not automatically better. Choose the lowest strength that gives you a comfortable, consistent routine.\u003c\/p\u003e\u003ch3\u003eWhat to Expect\u003c\/h3\u003e\u003cp\u003eRetinol works gradually. Over time, skin may look smoother, more refined and more even in appearance. Some dryness can occur while adjusting; persistent burning, soreness or significant peeling are reasons to reduce frequency or stop use.\u003c\/p\u003e\u003cp\u003eIf you are unsure whether your skin is adjusting or becoming irritated, read \u003ca href=\"\/blogs\/news\/retinol-purging-what-it-is-and-how-long-it-lasts\"\u003e\u003cstrong\u003eRetinol Purging: What It Is, How Long It Lasts, and When to Stop\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eIs this suitable for beginners?\u003c\/strong\u003e\u003cbr\u003eNo. We position Retinol 5% for experienced users.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCan I use another retinol at the same time?\u003c\/strong\u003e\u003cbr\u003eAvoid stacking multiple retinol products in the same routine.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCan I use it every night?\u003c\/strong\u003e\u003cbr\u003eNot initially. Increase frequency only if your skin remains comfortable.\u003c\/p\u003e\u003cp\u003e\u003ca href=\"\/blogs\/news\/retinol-5-strength-tolerance-how-to-use\"\u003e\u003cstrong\u003eRead the 5% Retinol strength \u0026amp; tolerance guide →\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e\u003cp\u003e\u003ca href=\"\/collections\/retinol-products\"\u003e\u003cstrong\u003eCompare all Ammuri Retinol products →\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e\u003cp\u003e\u003ca href=\"\/discount\/GLOW15?redirect=\/products\/retinol-5-serum\"\u003e\u003cstrong\u003eShop Retinol 5% with GLOW15 →\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e30ml • UK stock • Fast dispatch • Secure checkout • 30-day returns on eligible items\u003c\/strong\u003e\u003c\/p\u003e","brand":"Ammuri Skincare","offers":[{"title":"Default Title","offer_id":60044427035008,"sku":"5 Percent Retinol - MERCHANT","price":22.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0474\/7634\/2935\/files\/ChatGPT_Image_Jun_16_2026_08_37_56_PM.png?v=1791212653","url":"https:\/\/thepositive.co\/products\/ammuri-retinol-5-face-serum-30ml-high-strength-evening-renewal","provider":"The Positive Company","version":"1.0","type":"link"}