{"product_id":"pura-dor-original-gold-label-anti-thinning-biotin-shampoo-473ml","title":"PURA D'OR Original Gold Label Anti-Thinning Biotin Shampoo 473ml","description":"\u003cp\u003e\u003cem\u003eThis is a genuine PURA D'OR branded product stocked and sold by Ammuri Skincare. PURA D'OR is the manufacturer\/brand; Ammuri Skincare is the retailer.\u003c\/em\u003e\u003c\/p\u003e\u003ch2\u003ePURA D'OR Original Gold Label Anti-Thinning Biotin Shampoo — 473ml\u003c\/h2\u003e\u003cp\u003ePURA D'OR positions its Original Gold Label shampoo as an anti-thinning biotin shampoo that helps reduce the \u003cstrong\u003eappearance of hair thinning due to breakage\u003c\/strong\u003e. The current formula features 17 key ingredients including Biotin, Red Korean Seaweed, Nettle, Pumpkin Seed, Black Cumin, Saw Palmetto and Argan Oil.\u003c\/p\u003e\u003ch3\u003eWhat the Manufacturer Currently Claims\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eHelps reduce the appearance of hair thinning due to breakage\u003c\/li\u003e\n\u003cli\u003eSupports the appearance of greater volume, strength and shine\u003c\/li\u003e\n\u003cli\u003eUses PURA D'OR's 17-key-ingredient botanical formula\u003c\/li\u003e\n\u003cli\u003eSuitable for regular hair and scalp cleansing according to the product label\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBiotin\u003c\/strong\u003e — used in the formula to support the appearance of stronger, healthier hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRed Korean Seaweed\u003c\/strong\u003e — a botanical ingredient used to support a thicker, more voluminous appearance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNettle Leaf, Pumpkin Seed \u0026amp; Black Cumin\u003c\/strong\u003e — part of the botanical hair and scalp blend.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSaw Palmetto\u003c\/strong\u003e — included as a traditional botanical haircare ingredient.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArgan Oil\u003c\/strong\u003e — helps condition the hair and protect against breakage while adding shine.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eWet hair thoroughly.\u003c\/li\u003e\n\u003cli\u003eApply shampoo to wet hair and scalp.\u003c\/li\u003e\n\u003cli\u003eMassage gently for around 2 minutes, in line with the current manufacturer directions.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly.\u003c\/li\u003e\n\u003cli\u003eFollow with conditioner if required.\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003eAlways check the directions on the physical product you receive because packaging and instructions can change.\u003c\/p\u003e\u003ch3\u003eRealistic Expectations\u003c\/h3\u003e\u003cp\u003eThis is a cosmetic haircare product. The manufacturer positions it around breakage, hair strength, volume and shine. It is not presented by Ammuri Skincare as a medicine for diagnosing or treating alopecia.\u003c\/p\u003e\u003ch3\u003ePURA D'OR or Ammuri Biotin \u0026amp; Caffeine Shampoo?\u003c\/h3\u003e\u003cp\u003eChoose \u003cstrong\u003ePURA D'OR Original Gold Label\u003c\/strong\u003e if you specifically want the established PURA D'OR formula and its broad 17-key-ingredient botanical concept.\u003c\/p\u003e\u003cp\u003eChoose \u003ca href=\"\/products\/ammuri-biotin-caffeine-shampoo-fuller-looking-hair\"\u003e\u003cstrong\u003eAmmuri Biotin \u0026amp; Caffeine Shampoo\u003c\/strong\u003e\u003c\/a\u003e if you prefer Ammuri's more focused Biotin + Caffeine + Saw Palmetto + Argan Oil formula for scalp care and fuller-looking hair.\u003c\/p\u003e\u003cp\u003eBoth are cosmetic shampoos for thinning-looking hair and should be chosen for their cleansing, conditioning and hair-care benefits.\u003c\/p\u003e\u003ch3\u003eWhy Buy from Ammuri Skincare?\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eGenuine PURA D'OR branded stock\u003c\/li\u003e\n\u003cli\u003eUK-based retailer and customer support\u003c\/li\u003e\n\u003cli\u003eClear brand disclosure — PURA D'OR is the product brand\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eIs this an Ammuri shampoo?\u003c\/strong\u003e\u003cbr\u003eNo. PURA D'OR is the brand and manufacturer. Ammuri Skincare stocks and sells it.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat results is it designed for?\u003c\/strong\u003e\u003cbr\u003eThe current manufacturer positioning focuses on hair strength, volume, shine and the appearance of thinning associated with breakage.\u003c\/p\u003e\u003cp\u003eRead our \u003ca href=\"\/blogs\/news\/pura-dor-gold-label-shampoo-review-uk\"\u003e\u003cstrong\u003ePURA D'OR Gold Label Shampoo Review UK\u003c\/strong\u003e\u003c\/a\u003e, or \u003ca href=\"\/collections\/hair-care\"\u003e\u003cstrong\u003ecompare the full Hair Care collection\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003e\u003ca href=\"\/blogs\/news\/pura-dor-gold-label-vs-hair-thinning-therapy-shampoo\"\u003e\u003cstrong\u003eCompare PURA D’OR Gold Label vs Hair Thinning Therapy Shampoo →\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e\u003cp\u003e\u003ca href=\"\/blogs\/news\/pura-dor-shampoo-conditioner-routine-fine-thinning-hair\"\u003e\u003cstrong\u003eRead the PURA D’OR Shampoo + Conditioner Routine →\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e\u003cp\u003e\u003ca href=\"\/discount\/GLOW15?redirect=\/products\/pura-dor-original-gold-label-anti-thinning-shampoo-473ml\"\u003e\u003cstrong\u003eShop Gold Label with GLOW15 →\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e\u003chr\u003e\u003cp\u003e\u003cstrong\u003eSource note:\u003c\/strong\u003e Product positioning should be checked against current PURA D'OR packaging and manufacturer information when stock batches change.\u003c\/p\u003e","brand":"Ammuri Skincare","offers":[{"title":"Default Title","offer_id":60044427821440,"sku":"HB-2ZEW-ETFI","price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0474\/7634\/2935\/files\/pura-d-or-shampoo-hair-thinning-therapy-bottle-display.jpg?v=1791212658","url":"https:\/\/thepositive.co\/products\/pura-dor-original-gold-label-anti-thinning-biotin-shampoo-473ml","provider":"The Positive Company","version":"1.0","type":"link"}