{"product_id":"retinol-3-5-face-serum-for-smoother-looking-skin-ammuri-beauty","title":"Retinol 3.5% Face Serum for Smoother-Looking Skin | Ammuri Beauty","description":"\u003cp\u003e\u003cstrong\u003eA high-strength 3.5% retinol face serum designed to support smoother-looking skin, a more even-looking texture and a refined evening skincare routine.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThis lightweight Ammuri Beauty serum is suited to people who already use retinol or are stepping up from a lower-strength formula. With consistent, well-tolerated use, retinol can help improve the appearance of fine lines, uneven texture and dull-looking skin.\u003c\/p\u003e\u003ch2\u003eWhy Choose This Retinol Serum?\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e3.5% retinol formula\u003c\/strong\u003e — a higher-strength option for an established evening routine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmoother-looking texture\u003c\/strong\u003e — helps improve the appearance of rough or uneven-looking skin over time.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFine-line support\u003c\/strong\u003e — designed for customers focused on visible signs of skin ageing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight serum texture\u003c\/strong\u003e — easy to layer under a moisturiser.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003col\u003e\n\u003cli\u003eUse in the evening on clean, dry skin.\u003c\/li\u003e\n\u003cli\u003eApply a small amount to the face, avoiding the eye area and broken or irritated skin.\u003c\/li\u003e\n\u003cli\u003eFollow with a gentle moisturiser.\u003c\/li\u003e\n\u003cli\u003eStart 2–3 evenings per week and increase gradually only if your skin is comfortable.\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003ePatch test before first use. If irritation occurs, reduce frequency or stop use. Use broad-spectrum sunscreen during the day while using retinol.\u003c\/p\u003e\u003ch2\u003eWhich 3.5% Retinol Should I Choose?\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/anti-aging-face-serum-am-muri-retinol-3-5\"\u003e\u003cstrong\u003eRetinol 3.5% Face Serum — Everyday Formula\u003c\/strong\u003e\u003c\/a\u003e — this product; a straightforward evening retinol serum.\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/high-strength-retinol-serum-30ml\"\u003e\u003cstrong\u003eHigh Strength Retinol 3.5% Serum — Concentrated Formula\u003c\/strong\u003e\u003c\/a\u003e — another focused 3.5% option for experienced retinol users.\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/high-strength-retinol-serum-hyaluronic-acid\"\u003e\u003cstrong\u003eRetinol 3.5% with Hyaluronic Acid — Hydrating Formula\u003c\/strong\u003e\u003c\/a\u003e — an alternative for customers who prefer added hydration support in their retinol step.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eCan I use it every night?\u003c\/strong\u003e\u003cbr\u003eIntroduce retinol gradually. Frequency depends on individual tolerance, so increase only when your skin remains comfortable.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhen should I expect visible changes?\u003c\/strong\u003e\u003cbr\u003eSkin response varies by person, routine and consistency. Retinol is best judged over continued use rather than a guaranteed fixed timeline.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDo I need sunscreen?\u003c\/strong\u003e\u003cbr\u003eYes. Use broad-spectrum sunscreen during the day as part of a retinol routine.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCan I use other strong actives at the same time?\u003c\/strong\u003e\u003cbr\u003eIf your skin is easily irritated, introduce one active at a time and avoid overloading the same routine.\u003c\/p\u003e\u003ch2\u003eProduct Details\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 30ml\u003cbr\u003e\u003cstrong\u003eProduct type:\u003c\/strong\u003e Retinol face serum\u003cbr\u003e\u003cstrong\u003eStrength:\u003c\/strong\u003e 3.5% retinol\u003cbr\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e Ammuri Beauty\u003c\/p\u003e","brand":"Ammuri Beauty","offers":[{"title":"Default Title","offer_id":58829664452992,"sku":"sku-44168031797540","price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0474\/7634\/2935\/files\/retinol-3-5-recreation.png?v=1788258363","url":"https:\/\/thepositive.co\/products\/retinol-3-5-face-serum-for-smoother-looking-skin-ammuri-beauty","provider":"The Positive Company","version":"1.0","type":"link"}